If you are on the hunt for ways through which you can monetize your blog or website, you will have, more likely than not, stumbled upon the name Google AdSense. The program has been around for some time, and today, despite the fact that there are many competing programs AdSense alternatives out there, it remains your best bet when it comes to site monetization in the year 2017. Here are a few reasons why that is the case;
The first great thing about the AdSense program is that it is absolutely free. All that you have to do is sign up and you will get everything that you need to start setting up ads on your site. The entire process doesn’t even take that long, as you will find out in this article.
It’s The Most Popular Ad Network (The Rest Are Mere Alternatives)
The truth of the matter is that if you wish to make money by having advertisements displayed on your site, you probably cannot do without AdSense. Okay, perhaps I exaggerate. Here are some of the companies that offer about the same services as Google AdSense;
- Ad Maven
- Revenue Hits
- PropellerAds Media
If, for one of a number of reasons, you find that you are unable to open an AdSense account, or if your are kicked out of the AdSense program, then, it does make sense for you to try out the above and many of the other available alternatives.
However, you will, as many have done before, likely find that your revenue will be way below what you were getting from AdSense.
That is one of the reasons why Google AdSense is so popular with bloggers and website owners across the globe. Today, there are over 2 million people who have set up AdSense on their site, making the program one of the most popular ad placement services in the world.
Only Relevant Ads are displayed on your Site
Part of the reasons why AdSense has been able to work so well is the fact that it comes with the ability to create highly targeted, high quality ads that are relevant to your audience. This is a commonsense approach, which increases the chance that the people who are visiting your site will click on the displayed ads, thus generating income on your behalf.
If you have ever stepped back to consider how the AdSense ads that you see on a daily basis (which, I have to admit, can be rather annoying), can be so targeted, you will appreciate what I am talking about.
Let me give the example of my own recent browsing history; I was writing an article about web hosting companies and must have looked that up on the internet. The result? AdSense is still showing me ads from various web hosts whenever I visit sites on which it is set up.
In any case, it is clear that had I genuinely been looking for a home for my blog, chances would have been high that I would have clicked on one of the ads. Ad relevance is a tool that is used by most of the major ad networks. However, none does it better than Google, which is hardly surprising, considering that the company practically owns search.
You Have Various Ad Display Choices
Another great thing about AdSense is that it comes with a degree of customization that is not available in most of the network’s major alternatives. You can, as example, stop ads that you do not like from appearing on your site. You also have a high degree of flexibility when it comes to the way that you wish ads to be displayed (this does have some limitations).
Only the Highest Bidders Get Advertising Real Estate on Your Site
If you have ever wondered how the system that gets ads onto your site works, you can rest assured knowing that there is nothing mysterious about it. Advertisers bid for ad space, with only the winning bidder getting to showcase their ads on your site. What this means, from your point of view, is that you will get the most, in terms of revenue from the ads that are shown to your website or blog’s visitors.
AdSense Success Stories
If you think that AdSense is only for small time bloggers and website owners, then you need to think again. There are a number of big names who have gotten where they are with the help of the program. A good example is WikiHow, which has, over the years, grown, partly as a result of revenue that is generated through the AdSense Program.
How Much Can I Make Through AdSense?
This is one of the questions that are regularly asked by beginners with regards to Google’s AdSense program. The answer, of course, depends on the number of people who click on the ads that are displayed on your site.
That, on its part, is largely dependent on the amount of traffic that you are able to draw to your site. The trick, therefore, lies providing value to people across the world by having content for which they will keep coming back.
Okay, I have been reading the above and have just made the realization that had AdSense had an affiliate program, I would, perhaps, have made a chunk from promoting them. In any case, although this article might read like an ad in so many words, the fact still remains that AdSense offers your best chance of monetizing your blog in the year 2017. You should, however, not be straight-jacketed. There are many more ways through which you can make money from your site, other than through the display of PPC advertisements. And should you fail to join AdSense, there are good alternatives that are listed in the table at the top of this article.