For most website owners, nothing can be as exasperating as having a high bounce rate. The ability to keep visitors on your site for a significant amount of time does, after all, have a bearing on your bottom line. On average, the more time that people spend on your website, the more likely it is that they are going to buy your products, like your pages, signup for your newsletters and many other desirable courses of action. Here are 8 creative ways through which you can reduce the bounce rate on your website;
The ideal bounce rate
The ideal bounce rate for any website is 0%. However, that is hardly a practical figure, considering the fickle nature of the internet using public. Indeed, you are going to be very lucky should you get a bounce rate that’s below 50%.
Before sweating, just remember that bounce rates tend to be different, depending on the nature of your website. If you run a news website, as an example, your bounce rate is probably going to be better, considering that people get much more engaged when reading the news.
Generally speaking, the lower your bounce rate, the better. So, what can you do to reduce the bounce rate on your website?
- Get Exit Intent Popups
The first thing that you need to do as part of the process of reducing the bounce rate on your website is make use of exit intent popups. The good thing about exit intent popups is that they help convert people who would otherwise have left your site without taking any action.
Exit intent popups are optimized to appear on your site right at the moment when someone is about to leave. Research indicate that they convert up to 15% of the traffic that would otherwise have slept through your fingers.
Feel free to click on the above image to try out Exit Mist, one of the best Exit Intent popup tools that can be found out there. The trial period is free of charge, so you have absolutely nothing to lose!
- Increase your site’s load-up speed
Research indicates that websites that are slow in loading up have rather high bounce rates. You can check out your website’s loading speed using Page Speed Insights, as we highlight in the article in the provided link. There are a number of things that you can do in order to improve your site’s performance, as far as loading speed is concerned. These include;
- Optimizing for mobile: This is important, considering that nearly 60% of searches are now being made from mobile devices.
- Image optimization: Generally speaking, you should have your images compressed so that they can load faster. There are a number of tools that you can use to achieve this.
- Reduce server response time: You can do this by moving to a faster web host or plan.
- Leverage browser caching: Caching means that browsers will not have to constantly go to the network to render previously accessed resources.
- Provide relevant content
Truth be told, nobody is going to want to stay on your site if you do not have relevant content on there. Indeed, producing relevant content and properly optimizing it for search is one of the biggest ways through which you can reduce the bounce rate on your website.
You may be tempted to target certain keywords on content that is hardly relevant. There are a number of website out there that will do this. Let’s just say these sites are rather unprofessional, and that’s a friendly assessment.
Should you be tempted to do this, however, you will pay the prize by having a rather high bounce rate. Again, the best way through which you can reduce the bounce rate on your website is by producing relevant content.
- A clear call to action
Most people underestimate the importance of having a clear call to action. The truth, however, is that people are not going to take any action on your site without you telling them to do them. If you require them to “Sign up for your newsletter,” then by any means, you should ask them to do so. Otherwise they will just skip through and you will have a high bounce rate.
- Are you giving people enough information on your product pages?
If you run an ecommerce website, one of the reasons why you may have a high bounce rate on your pages may be to do with the fact that you may not be giving your readers enough information to make them comfortable in making their purchases. Where, as an example, were you products manufactured and what return policies do you have. You can also include reviews on your product pages as a way of reducing the bounce rate on your website.
- Optimize your websites for Mobile searches
This is something on which we have already touched. Today, a large chunk of the searches that are made around the world are made from mobile devices. In response, Search Engines, including Google, have responded by prioritizing pages that are optimized for mobile searches.
If your site takes too long to load on mobile devices, the result will be that it will suffer as far as SEO is concerned. Not only that, but people will also quickly abandon it, as we have already noted in the above argument.
- Simplify your website
You may be in love with being complex, but the truth of the matter is that you are likely to have a high bounce rate should your site be difficult to navigate. You can, therefore, reduce the bounce rate on your website by making sure that your site is as simple as can be. If people can navigate their way around your site without problems, then they are likely to stay there a few seconds longer.
- Reduce the number of distractions
If you are like the typical website owner, you probably have a number of ads and other things running on your site. However, you should make sure that you do not have “too many,” distractions on your site. Otherwise people will leave without buying your products or reading your content. We have already talked about keeping it simple as far as the structure of your site is concerned. Simplifying things goes a long way in ensuring that you have a low bounce rate.