What is Google Search Console and what is it used for? A lot of people have been asking that question. Search Console is one of the important tools that all webmasters and bloggers need to fully understand. The great thing about Search Console is that it allows you to carry out a number of activities free of charge, most of which you would other have to pay for! This article gives a brief introduction to Google Search Console and educates you on what you can do with this awesome product from Google.
What is Google Search Console?
Formerly known as Google Webmaster Tools, Search Console provides webmasters with a wide range of data about the performance of their sites, which allows them to better optimize their sites for Search.
The main purpose, as far as Search Console is concerned, is, therefore, to give webmasters the information that they need in order to make sure that their sites are running as smoothly as is possible.
What tools are available in Google Search Console?
This brief introduction to Google Search Console would be incomplete without mention of the tools that are available in the service for webmasters;
- Messages: Where you get notifications about errors and other general information regarding the performance of your website(s).
- Search Appearance: Shows you how your web pages are appearing in Search. Under Search Appearance, there are several other tools, including Structured Data, Rich Cards, Data Highlighter, HTML Improvements and Accelerated Mobile Pages.
- Search Traffic: Contains a number of useful tools showing you your website(s)’ search metrics. These are Search Analytics, Links to Your Site, Internal Links, Manual Actions, International Targeting and Mobile Usability.
- Google Index: Under Google Index, you will find the following tools; Index Status, Blocked Resources and Remove URLs.
- Craws: The Crawl tool gives you insight into the following; Crawl Errors, Crawl Stats, Fetch as Google, robots.txt Tester, Sitemaps and URL Parameters.
- Security Issues: The Security Issues section is where all security issues, if any,for your site(s) are highlighted.
- Web Tools: The Web Tools section in Search Console contains a wide range of useful metrics, including Ad Experience Report, Abusive Experiences, Testing Tools and Other Resources
How to Use Google Search Console
So, how do you use Search Console? Well, in order to take advantage of these amazing array of tools, all that you need to do is sign into Search Console using your Google Login details, add your properties and you should be good to go.
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A while back, Google introduced the redesigned Search Console. Feel free to read the article in the provided link to learn more about the new features and how you can take advantage of them.