How to run a Good Ads Campaign

Google AdWords is, without doubt, one of the best online advertising services that you will be able to find out there. That is hardly surprising, considering the kind of grip that Google has on Search. The company controls about 65% of the Search Market, making it the go to place for those who are looking to give their brands the best in terms of visibility. If you have been using the platform for any given amount of time, you may be wondering what you can do to run a good AdWords campaign. Here are a few tips that will help you increase your AdWords CTR;

Get Star Ratings for your AdWords Campaign

Star Ratings are something that we have been talking about a lot on this blog over the past few months. The fact that, as Google itself mentions, Seller Ratings can give your AdWords ads a CTR boost of up to 17% should be incentive enough for you to go down this path. We are not going to dwell much on Star Ratings in this article. You can read this post to find out more on how you can get Star Ratings in your Google AdWords ads.

Needless to say here that those seemingly ubiquitous golden stars roughly can have an out-sized impact on the outcome of your advertising campaign. They are a quick and easy way through which Google and other search engines give people a reliable glimpse into the performance of a particular brand of store, based on information that is gleaned from a wide range of sources, including the reviews that are syndicated online by licensed companies such as Shopper Approved.

Create a Sense of Urgency

For most of us, there is always the temptation to run an open ended campaign. That is the only way through which you can beat your rivals in the crowded field right? Wrong! Research indicates that human beings respond positively if there is a perception of limited time. A good AdWords campaign is one that elicits a sense of urgency in your target audience.

That is why you are always getting marketing emails in your inbox that make it sound as if you are about to lose out on one great deal or the other. Offering your potential customers a discount “for a limited time only,” is one sure way of boosting an AdWords campaign.

Keywords and phrases that help boost an AdWords campaign

The following are but a few of the keywords and phrases that create a sense of urgency in potential buyers and motivate them to click on your ads;

  • While stocks last!
  • For a limited time only!
  • Limited offer!
  • Hurry!
  • Offer valid till…!
  • … hours to go!

Use Symbols to get your Ads to Stand Out

One of the things that you will realize once you have started advertising online using Google AdWords, is the fact that the field is pretty much crowded. Although the internet has proven to be a boon for businesses by opening up hitherto untapped markets, this increased accessibility also translates into an increase in competition. Simply put, whatever it is that you want to try has probably already been tried by hundreds of people around the world?

70% off on all products. Offer valid for 3 hours only. Hurry, while stocks last!

So, how do you create improved AdWords ads that stand out from the crowd? One way of doing this is through the use of symbols. Most of the AdWords ads that are out there are pretty much filled with text. What better way of increasing your visibility than by having symbols on yours. Research indicates that symbols are a good way through which you can increase the visibility of your advertisements. The numbers in the above example may not seem like much, but can go a long way in giving your ads greater visibility.

Targeting and using the proper keywords

One of the reasons why you may find yourself with a low click through rate in your AdWords campaign is because you would have failed to properly target and use the correct keywords. A good AdWords campaign is one that uses keywords that are relevant to the target audience. 

Google Advises against the use of single word keywords, which tend to be general and overused. You should, instead, adopt the use of keywords that have two or three letters that explicitly reach out to your target audience. There are a number of tools out there that you can use to carry out keyword research. These will help give you an insight into the words that people in your target audience are using when making online searches.

Have your keywords in your ad’s header and URL

Another tip for those who are looking to run a good AdWords campaign is to have keywords in your ad’s URL. This is a great way through which you can convince your target audience that your ad is relevant. Your keywords should also be included in your ad’s header. This is another way though which you can boost the relevance of your ads.

Work on your call to action

The call to action is what differentiates a good AdWords campaign from a bad one and can help increase your AdWords CTR. What you need to understand is that your ad can only be turned into leads when people click on the accompanying link, which takes them to your landing page. The following are examples calls to action;

  • Shop Now!
  • Oder Now!
  • Buy Now!
  • Hurry!

Run Promotions and Offers

Running a good AdWords campaign is all about attracting the attention of your target audience. You can easily do this by running promotions and exclusive offers. Despite the fact that the world in which we live today is seemingly in a hurry, running promotions is almost always guaranteed to stop people in their tracks. Lets face it, we all love freebies, and discounts and you should take advantage of this to run the best AdWords campaign possible.

Running a Good AdWords Campaign

Although there are many other ways through which you can run a great AdWords campaign, the AdWords tips that we have given here should get you going. Google AdWords is, without doubt, a great way through which you can reach out to potential clients and generate leads for your business. If there are any other tips that you think we should have included in this write-up, feel free to leave a comment below.

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