Many small businesses are coming online to make a name for themselves and get more customers or clients. To make a website stand out and provide value to the internet users, a blog is the best content marketing strategy to opt for. We have stepped into 2020 and almost every business owner knows the importance of producing high quality content or blogging. Small businesses are coming on the Internet at a good pace and are trying to improve the way they do online marketing.
But why do small businesses fail in growing traffic? The answer is; they look for quick money. And the shortest and predictable root adopted by everyone is – google ads. I am not saying Google ad is bad. All I am saying is – it is like steroids which give you a short adrenaline rush. Yet, it is not the ultimate key to growth. Businesses are like marathon races, not 100-meter sprints and in online marketing, you must invest in blog writing services to run a long race. Google Ads might land users on your website, but they very rarely direct users to the information that they are looking for on your site. Because of this, you get a very high bounce rate.
Small businesses could even go so far as to publish posts on their websites maybe thrice a week but most of them are not relevant or not at all quality written blogs. They still don’t know the importance of quality written over quantity written blogs. This is where professional blog writing services come into the picture. There are benefits of hiring blog writing services and guest posting services. You can hire a professional writing service or just connect with one person to write quality content for you.
The companies offering these services don’t just write and publish, they think strategically for growing your business through guest posting services and the way the content is to be delivered to your audience through guest posting on top niche blogging sites.
Here are a few benefits of hiring a professional blog writing company:
1. They help improve your website’s SEO
These blog writing services don’t write content just because they have to publish on your business website. They write and create posts according to the keywords typed by users on search engines. They come up with SEO strategies for blog posts by doing analysis, and keyword research.
They write quality content by entering proper keywords at proper places without being spamy. The blog writing services or professional blogger spends hours researching analyzing and writing content for your business. They plan out the content weeks ahead for your business.
They know what people want to read and how to rank up your website through articles on a search engine. This is the benefit of a professional blog writing service which will drive traffic and rank your website in search engine results. This will keep your business ahead of your competitors.
2. They help improve the conversion rate
Every business owner’s end goal is to convert the traffic into potential buyers or clients. How can blog writing service help with this? Having regularly updated blog posts helps you do that. Professional blog writers create posts and update them regularly on your website. It is just not about creating articles on random topics. They think like a customer and create topics that are suitable. The only way you can bring more traffic and valuable users is by creating content on what the people want and how it is relatable to your business.
The regular updating of quality content builds trust among users and they keep coming back. People come on the Internet to gain knowledge. Professional blog writers update valuable and useful content regularly and this is how people end up on your website and keep on coming again and again. This builds trust among your audience. This trust leads to people buying products from you.
This also helps in brand awareness. Professional blog writing services provide quality content and build the brand’s popularity rather than some business looking to build traffic. It is not always about increasing traffic but also about building a brand. A blog helps people make a sales decision on your website as it either solves the problem or educates them – subtly making them want to buy things.
This is how conversion happens. Just building traffic wouldn’t help your business if it is a product you are selling. Professional writers help you convert page views to purchases.
3. They help you enhance engagement and interaction with users.
Blogging is a great tool to engage users in conversations. The conversations happen when you gain feedback from people who read your blogs every day or through comments on articles.
This is how engagement happens between both sides. This engagement actually works when you give an actual reason for people to keep coming back to your website. And that is through quality written content. If they keep coming back to your website, then it means your writers have been doing a good job in their work and they are helping you build your brand.
Another reason the engagement rate increases for inspiring and action focused blog posts is becasue Professional blog writing services write content where people can take inspiration from and helps to solve problems. The key to successful writing is making people immediately do something or think. Blog writing services have professionals hired who are experts in that key element. This is how successful engagement happens and you see people commenting and sharing your posts throughout social media platforms.
This is how more traffic and engagement among users is created. Blog writing services help to connect with people through the interactive content and this brings authenticity and more loyal customers. Businesses should opt for professional blog writing services as they build website visibility in search engines, bring double traffic and increase engagement which produces brand awareness and ROI.
People come on the Internet to search for knowledge and hiring professional writers is one way of giving them this. If you are looking to start an online business, invest in a professional blogger. If you have an online marketing budget, invest in a blog writing service agency. This will pay your business high returns and you’ll be recognized more for your content and your reputation will grow.
Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Everest DMM and Dricki and explores new technologies, and shares his knowledge through writing.