Organic Traffic Definition
The term Organic Traffic is one that is used a lot these days, particularly within the confines of Digital Marketing. Talk to Search Engine Optimization experts, as an example, and they are likely to tell you that organic traffic is what you should be angling for, as far as making your site successful is concerned. So, what, really, is organic traffic and why is it important?
What is Organic Traffic?
The term organic traffic refers to visitors who get to your blog or website by clicking on unpaid Search Engine Results.
How Search Engines Work
Search Engines are, without a doubt, the workhorses of the internet age. They are what enable us to dredge useful information from within the vastness that is internet data.
Just consider the fact that there are over 4 billion web pages out there and you will understand what we are talking about. Each of these search engines, including Google, Bing and Yahoo, have the task of indexing all of the content that is on the World Wide Web. This enables us to find whatever it is that we are looking for whenever we make Search queries.
Organic vs Paid Search Traffic
In order to answer the question what is Organic Traffic? we first need to point out that the difference between organic and paid search traffic is largely reflective of how Search Engines work;
With organic traffic, Search Engines assign ranks to related web pages. Your web page’s appearance on Search Engine Result Pages is largely dependent on the position to which you are assigned.
This is where Search Engine Optimization; the process by which people try to give their websites greater search engine visibility, comes into play. If you are interested in knowing your web pages’ rankings, you can use any one of the Rank Tracking tools that are reviewed in the provided link.
One thing that you should note beforehand is, however, that the higher your page or post is ranked on Search Engines, the more traffic you are likely to have. That is because the majority of people never bother to go beyond the first page of Search Results. In fact, if you are at number 1, you get 33% of the traffic.
Search Engines also sell advertising space on Search Engine Result Pages. You may have noticed these ads on some of your queries. Advertisers pay to have their advertisements displayed alongside organic search results. Paid traffic, therefore, has nothing to do with a web page’s rank, but is dependent on how much advertisers are willing to pay to have your sites shown alongside certain queries.
That’s all folks. Hope I have fully answered the question; “What is Organic Traffic?”