What is Keyword Research?

About Keyword Research

Keyword Research, it is safe to say, is one of the most important tasks that you need to carry out as part of your Search Engine Optimization campaign. It is, in fact, the first thing that you need to do before writing content for your blog or website. So, what is Keyword Research and why is it important? 

What are Keywords?

Keywords, in Search Engine Optimization, are the words and phrases that people use when looking for information on the World Wide web.

The Role of Search Engines

What most people do not realize is that Search Engines play a central role in our ability to make sense of the World Wide Web.

The data that is contained therein is so vast; some estimates put the number of web pages at over 30 trillion; that it would be impossible for anything to be found within this sea of information.

Search Engines, including Google, Bing, Yahoo and many more, have the important task of indexing all this content.

They have what are referred to as bots, programs that are constantly going around the World Wide Web while cataloguing its content. So what is Keyword Research?

What is Keyword Research?

Keyword Research is the process by which you try to determine the terms and words that your target audience is using to find information on the World Wide Web.

Why Keyword Research is Important

Keyword Research is important to bloggers and webmasters for a number of reasons. What you do not want to do is just write content that gets lost in the vastness that is the Web. It does not even matter, in this regard, whether or not your content is of the highest quality. The important thing for you, and this is why Keyword Research is so important, is to align your content with what your potential readers or customers are saying.

Keywords are one way through which Search Engine bots identify and categorize content on the World Wide Web. This makes it important for you to create keyword oriented content.

As an example, I use the Yoast plugin on my blog, which tells me, among other things, when my content has the appropriate keyword density. This makes Keyword Research an important SEO component. Do it right, and Search engines will have no difficult finding and indexing your web pages.

Keyword Research Tools

There are a number of Keyword Research Tools out there. The one that I use the most is Keyword Planner tool from Google. This tool forms part of the AdWords Programs.

The great thing about Keyword Planner is that it gives you a monthly overview of the searches that have been made for any given keyword. It also gives you alternative keywords that you can use to produce even more content for your site.

A final word on Keyword Research

It is a fact that the question “What is keyword research,” is far from most bloggers’ minds when they set out to create their sites. This should however, not be the case. Keywords are the only way through which you can determine what your target audience is saying. Without optimizing your content for them, you risk writing articles that no one will ever read. Once you have carried out comprehensive keyword research, you can begin writing articles that people will actually find and read.

Need to monitor how well you are performing on search engines for your chosen keywords? Why not use these amazing Keyword Tracking tools?

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