SEO Rank Checking 101
Network Bees has previously produced a Page on which the best Website Rank Checkers that can be found out there were reviewed. The importance, in Search Engine Optimization, of keeping sight of how well your website is for your chosen keywords can never be overemphasized. Search Engines, including Google, Yahoo, Bing and many more, will, in most cases, determine the success or failure of your online venture.
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It is important, therefore, for you to make sure that you have all the tools that you need to be able to keep track of your SEO performance.
This article gives you all the SEO Rank Tracking basics that you need in order to get started. Before delving into the details, however, here is a list of some of the best website rank checkers that can be found out there.
Website Rank Checkers: The basics
Below is everything that you need to know about Website Rank Checkers. This information is useful, particularly for those who are just setting out in the Search Engine Optimization field;
What are Keywords?
Keywords, in Search Engine Optimization (SEO), are the terms and phrases that people type into Search Engines when they are looking for a specific product or service.
As an example, if you run a plumping service in Harare, Zimbabwe, then an intuitive keyword for you would be “24 hour emergency plumber, Harare.”
The above falls under what are classed as long tail keywords. Long Tail Keywords are phrase length, very specific keywords that are usually used by people who are at an advanced stage in terms of looking for particular products or services.
It should be clear, in the above example, that the person is urgently looking for a plumber, in her locality, meaning that should you be the one that she calls, it is more than likely that she will become a customer.
How Do You Keep Track of Your Keywords
As mentioned above, you will, while preparing for the launch of your site, have discovered the importance of keywords in Search Engine Optimization.You would then have carried out research on your particular area’s keywords in a bid to attract as many people as possible to your site.
After using those keywords in your site’s content, how then do you keep track of how well they are performing on various Search Engines?
How do you know if you are using the right keywords and how do you identify your competition and keep track of what they are doing in terms of Search Engine Optimization (SEO)?
Website Rank Checkers
The answer to all these questions is SEO rank tracking, which is also referred to as Rank Tracking. Keeping track of how well a website is ranking on various search engines does not have to be a blind strategy.
The good news is that there are applications out there that have been designed specifically for the purpose of enabling you to keep sight of how well you are performing with regards to your chosen keywords.
Most importantly, these website rank checkers allow you to identify who your competitors are in any given locality. You can also get a glimpse of their keyword strategies, which is of particular importance, should you, as you should, desire to outperform them.
What is Rank Tracking?
Website Rank Tracking is the process by which you keep sight of your chosen keywords and determine how well you are performing with regards to Search Engine Rankings.
Why Should You Monitor Your Keywords?
There are a number of reasons why it is important for you to keep sight of your chosen keywords. Although I have already touched on some of them, here is the complete list;
See How Well You Are Performing in Global Search Results
As mentioned earlier, you need to be able to see how well you are performing on Search Engines when it comes to your chosen keywords.
The process of making sure that you are ranked high should not be a once off process, which you abandon as soon as you have published your content.
Instead, it should be ongoing, with you actually spending time on optimizing your content to be ranked even better.
Website rank checkers allow you to see how well you are ranking, for your chosen keywords, on a global scale.
Discover how you are doing in Local Search Results
What most people do not understand is that search results tend to vary based on one’s Geographic location, among other considerations.
If you are in India, as an example, some of the results that are brought back by Search Engines will be localized to your particular area. This is only logical, if you ever stop to think about it.
You wouldn’t want to have a situation where, in the example that I gave at the top of this article, a person makes a search from Harare, in Zimbabwe, about emergency plumping services, only to be shown results for New Delhi in India.
With this in mind, it should be clear that Keyword Tracking is important, since it gives you insights into how well you are ranking in local search results, not only on Google, but also on other Search Engines. This is particularly useful for services that are localized, such as the 24 hour emergency plumbing business that I have just given as an example.
Gives you the ability to refine your strategy
One of the most important aspects of Rank Tracking is that it furnishes you with all the information that you need in order to effectively refine your SEO strategies. You get instant notification when movements occur in both your local and global search rankings, and, therefore, have the ability to pinpoint the source of the shift.
It allows you to identify and monitor your competitors
Another crucial aspect of Rank Monitoring is that it allows you to, as I have already stated above, identify who your competitors are in any given area, in terms of your chosen keywords.
Not only that, but you can also see what they are doing and how you are fairing comparatively speaking, with regards to your target keywords.
Having this kind of information can be a goldmine, in terms of allowing you to refine your own Search Engine Optimization strategies in order to better improve your chances of being ranked against the competition.
It helps you carry out proper keyword research
Keyword Monitoring is part of the Keyword Research process itself, since it gives you an overview of the most pertinent keywords that people are using when looking for services that are similar to the ones that you provide, both on a local and global scale.
Keyword Tracking Arms You with the Ability to Plan Future SEO Strategies
This point should be self explanatory. Website Rank Checkers are all about getting results, and there is no better way for you to realize your SEO goals than with a solid plan. Using one or more of the website rank tracking tools that are out there, you get the chance to fully refine your strategy. The SEO rank checkers that are listed in the table at the beginning give you all the metrics that you need in order to clearly and precisely lay out your future SEO strategies.