You have been blogging for a while, yet people appear to flee for dear life each time they come across your posts. Now you are wondering what it is that you have been doing wrong. Perhaps your bounce rate is atrocious and you are afraid that Google and other search engines will penalize you for performing so poorly. If that is the case, then you have come to the right place. Professional bloggers understand the need to capture an audience’s attention. Should you perfect your methods, you will soon begin reaping the rewards for your efforts with improvements in your traffic. Here is how to capture your audience while blogging;
- Identify what people are looking for through Keyword Research
This, without doubt is the first thing that you need to do on the way to attracting the right kind of audience for your blog. Across the world, people use Search Engines to look for information on the internet.
What you, as a blogger, should be interested in are the terms that people use when making those search queries. Let’s assume, as an example, that you are an electrician who lives in the suburb of Spring Valley, Texas.
What you will want to do is carry out research for the keywords that people in the area would use when looking for an electrician. An example would be “electrician Spring Valley.”
Once you have identified your keywords, you then need to begin producing content on your website that answers the questions that people are asking through Search Engines.
- Optimize your post slugs to attract the right kind of audience
The post slug is that brief part of the URL that describes the contents of an article. There are a number of ways through which you can optimize the slugs in your articles to be able to capture your audience’s attention;
- Include the keyword in your slug. For our example, the best slug would then be something like this; /electrician-spring-valley
- Be brief. You cannot expect to tell your entire story in the slug.
The importance of the slug is that it is one of the first things that people who come across your website will see. When someone in Spring Valley looks up an electrician using Google, they will be presented with results that include your post. The fact that you have used the search keyword makes it more relevant and increases the chances that people will click on your URL.
- Produce high quality content
Most of the time, people will open your articles, stare at them for a few seconds before taking the speed train out of there. Why does this keep happening, you may be asking yourself? Well, one of the reasons why you could be having a high bounce rate is because your content is atrociously written. There are a number of things that you can do to increase the quality of your articles;
- Properly carry out research so you are giving people the correct information
- Thoroughly edit your articles
- Use captivating titles
The title is another part of your blog post that you should seriously work on if you hope to attract a sizable audience to your website. The thing about titles is that they are one of the things that people will see when it comes to your content. You should, therefore, try to make them as captivating as is possible. Here are a few tips that you can use for your titles;
- Beginning them with a figure increases the chances that people will click on them
- They should contain the focus keyword. This is important both for your audience and for Search engines.
- Top list articles get more visitors. (Eg Top 10 ways of making money online).
- Try to be sensational, without becoming to be a purveyor of fake news.
- Personalized titles attract more attention (eg, How I made a million dollars in 1 year).
- Use images in your posts
People are likely to be captivated by your articles more if they are not all text with no images. There are a number of sites on the internet where you can get stock photos for use on your blog absolutely free of charge. On this blog, we use Pexels and Pixabay. So, there is really no excuse for you to produce content that has no images, or to write articles that have poor quality images.
- Embed videos into your posts
If you feel that words do not do justice to what you are trying to say, why not add videos to your articles? With the popularity of such platforms as YouTube, videos are definitely a great tool that you can use to capture your audience while blogging.
Once you have made a video, you can put it up on YouTube while also embedding it in your post. Doing this really shows that yours is a serious blog.
- Offer people some reward
If you really wish to capture your audience while blogging, nothing does it better than the prospect of receiving a reward in one form or the other. If you run a blog for your business, you can get people to click on your pages by, as an example, offering them discounts and other offers.
Of course, you should be able to honor all you offers. Let’s go back to the case of our Spring Valley based electrician. He could, on his blog, write an article titled “10% discount for electrical services in Spring Valley.”
Now, when people search for an electrician in Spring Valley using Google, our electrician’s article will be one of those that appear. The great thing is that people are much more likely to click on his link, rather than those of his competitors, because of the 10% discount offer.