Are you looking for the best social media platforms on which to market your business? Is it possible to get a great ROI while marketing on social media? Social media can be your WooCommerce private store’s most profitable marketing channel. This is a great way to build brand awareness, connect with existing customers, and generate new leads to fill your funnel.
But out of over 65 social media platforms, which one gives you the most bang for your buck? Today we will answer this question. First, we will share the top 5 social media platforms to market your businesses. We will then teach you how to use these platforms to help your company achieve its growth goals. However, first, let’s be clear about social media marketing and why it’s an important tool.
What is Social Media Marketing?
The use of social media and other websites to advertise a product or service is called social media marketing. We have previously written on the role of social media in today’s business environment. Most social media platforms include built-in tracking tools that allow companies to track the progress, success, and effectiveness of their marketing campaigns.
Companies use social media to reach various stakeholders, including current and potential customers, current and future employees, writers, bloggers, and individuals. One of the main goals is to reach as many people as possible with your brand.
Social media advertising is relatively inexpensive compared to the costs of advertising on print, television, and other traditional media. In addition, social networks help improve the status of any company website.
Why Use Social Media Platforms to Market Business?
Social media can help you interact with your customers and discover what people say about your business. You can also use social media for advertising and giveaways.
With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter are a common place to reach new and niche audiences.
Do you think only people connect to already known brands on social media? Consider that 83 percent of Instagram users say they find new products on the platform.
Creating real human connections is one of the main benefits of social media for business. Introduce your followers to the people who make up your company and show how customers can use and benefit from your products.
Regardless of the industry your business is in, social media allows you to establish your brand as a thought leader – a source of information on topics related to your niche.
Top 5 Social Media Platforms to Use for Marketing Purposes
The following are the top 5 social media platforms on which to market your business;
#1. Facebook
Facebook is the most popular social network in the world, with over two billion users. As a business, you can learn a lot about your target audience through Facebook. The good news is that most people in your marketplace probably have a Facebook account, so this is a great business website.
Facebook allows you to turn your customer into a community. For example, you can share behind-the-scenes looks at your company, new offers about your services, and more by creating a simple Facebook page. It only takes a few minutes, and once you’ve uploaded a few photos, you can start reaching out to Facebook users for followers.
Photos, contests, quizzes, videos, and other short posts are great for Facebook. You can also use text messages to advertise to your followers, but they are less effective than your photos or videos. And you can still use your Facebook to promote new content that you’ve created to drive visitors to your site.
Here is how to choose Facebook ad objectives
#2. WhatsApp
WhatsApp is the most popular mobile app in the whole world. For brands, WhatsApp provides the opportunity to communicate face-to-face with customers worldwide, providing professional support and real-time business news.
Consider that 60% of brands say direct messaging contributes to their customer service strategy. With a tool like Sprout, marketers can effectively manage their personal WhatsApp and other social media messages to ensure no customer is left behind.
If you are wondering how to use WhatsApp for business, there are many options, from basic customer service to creative marketing. For example, Dior recently launched a WhatsApp campaign to have special conversations with the global influencer Jisoo.
#3. Instagram
Instagram is very close behind Facebook and is ranked third on our list of social networks for business. Instagram is owned by the same person as Facebook and has 500 million daily users.
Mark Zuckerberg, CEO of Facebook, saw a lot of potential in the platform. And the good thing about Instagram is that it was bought just 18 months after its launch for $1 billion, and the platform has continued to grow ever since.
Since Facebook owns Instagram, it can be used just like the Facebook Messenger app. So, Instagram has all the same benefits as Facebook, but it also has its own benefits.
On Instagram, you can increase your followers and expand the reach of your profile and posts. This makes Instagram a great choice for businesses and those without an advertising budget.
#4. YouTube
YouTubers watch billions of hours of video every day. This amazing volume puts YouTube at the top of the best advertising channels for marketing. You can upload videos for your subscribers and interact with your audience by creating a YouTube channel.
YouTube is not only one of the social networks but also one of the main search engines. If you want to be successful, it’s important to use YouTube SEO best practices. Businesses can use YouTube across various industries, including law enforcement, finance, and healthcare.
#5. Twitter
Twitter had a no-nonsense marketing plan from the beginning: give everyone a story, but limit the “curve.” As a result, companies, authors, celebrities, and, for better or worse, even presidents use Twitter to share stories, news, or jokes daily.
When using Twitter for business, you can find ways to monetize the situation. Part of that is to stand out from the competition, constantly engage with your audience, and add value to all of your posts.
Depending on your commitment to social media marketing, Twitter can be a powerful tool for building brand awareness and communicating directly with other customers (not to mention other influencers). However, keep in mind that Twitter needs its marketing strategy and that it needs to schedule a lot of tweets a day.
Bottom Line
Those at the top social media platforms on which to market your business. Regardless of the number of social media platforms that are out there, your choice should be driven by whether or not your brand is on any of them. It is better to choose two or three sites and do them well than to create more than five different marketing campaigns that are not run well.
