Visual content marketing is the method of utilizing pictures to pass on important data in a way that catches the attention of the target audience. In the modern world, the sheer volume of competitors vying for just a few seconds of screen time on the phone of the average consumer is very high. Therefore, it introduces the need for instantly appealing content that draws visitors to your site and checks out your products and offers.
Visual content marketing includes pictures with instructive or motivating content, infographics, and even audio and video content at times. The key is to hardwire your brand into the consumer’s mind within seconds. Here are 7 ways you can go about doing just that.
- Expand your stage: move to different platforms.
Every now and then, the natural dynamic of another social media platform will inject a new sense of novelty into your content. For instance, despite its relatively young age, Snapchat users are the most devoted to the app, compared to other platforms.
Choose your platform according to the average age of your target consumer. If you need to pitch to millennials, consider figuring out how to make photos or video-based content that bodes well for Snapchat. Similarly, when you market to teenagers, consider musical.ly, given its rapid rise in popularity among the age group.
When you need to connect with the consumer, you have to go to them. Try not to restrict your content to Facebook, Twitter, YouTube, and Instagram. Watch out for any new channel that ensures your content reaches its target. The most critical thing to note is, regardless of which network you pick, make it crisp and specific as nothing kills your brand more than lethargic, boring and irrelevant content.
2) Develop accurate buyer personas
A buyer persona is a well-researched portrayal of the client you are looking to target. For example, Person A would purchase your product with ease, however, you would experience serious difficulties pitching it to Person B, due to differences in their motivations, interests, age, gender, and income.
When you start to truly know your customer base through buyer personas, you establish a sense of connection with your crowd which empowers you to make content they will relate to. Approach content creation considering your client base first, and then consider your brand. When you truly care about your clients, they will certainly develop a long-lasting loyalty towards your brand.
3) Back up your information with statistical data points
Information that isn’t upheld by a pertinent source won’t succeed online anymore. Make sure to use credible sources- the Internet rarely forgets those who are called out on their falseness.
Moz, a leading SEO expert in the industry, discovered that individuals want to be connected to content that is info-backed and helps them reliably shape their viewpoints. Additionally, the content that is shared the most is the type that has factual knowledge presented in an interesting way.
People love information, and infographics make it considerably less demanding for them to process the wave of numbers. Significant information presented in small bits, with aesthetically appealing visuals, draws leads and potential customers to your site.
4) Share pictures that promote your brand value
Photographs of the office on an average day or ‘behind the scenes’ are ideal for displaying the working environment and culture at your organization and indicating how your employees mingle. It works because you are able to shed the tag of ‘large corporate chain’ which generally carries a negative connotation, that may have built up in the minds of the buyers. People love content that they can relate to.
Consider sharing the sort of pictures that really exhibit what your brand is about – the ones that will successfully recount your story.
5) Prioritise coming up with the perfect headline
Headlines matter a lot and are your best apparatus for making the average person focus on your content. If you do not have an exceptional headline, your content will definitely be lost in the ocean of data and information.
There are endless approaches to compose eye-catching headlines. Make your audience chuckle. Try incorporating puns or jokes in the title if possible, unless your content is meant for a very formal audience. Make bold but factual statements, and include shocking statistics in your headline, that make people turn around and take notice. Begin with “How to,” and complete it with something your audience would love to learn. You could also try using negatives, such as ‘The worst foods to consume when trying to reduce weight.’
6) Ensure your content reaches every target consumer
One of the most straightforward approaches to amplify the reach of your content is by adding social sharing gadgets to the blend. Place icons of different platforms in prominent spots that promote sharing. Do not, however, try too hard on the icon placement. It is important to keep your content easy on the eyes and ensure specially crafted buttons are effectively perceived as social sharing widgets. Ensure that you follow the usefulness of the widgets and the reach on the corresponding platform and suspend the ones that don’t get utilized as much.
7) Get your customers to create content for you
User-generated content gives you the advantage of utilizing a flood of content from fans who are always promoting and sharing your brand. Thus, you get an endorsement and an expanded reach that is better than any advertising- word of mouth from the content that your steadfast fans and devotees share.
Red Dress Boutique, an American women’s clothing store has taken advantage of this by running a giveaway campaign for customers who share pictures of themselves in Red Dress Boutique apparel on social media.
Content shared by your client base is the best way to prove your credibility in the industry. It also gives a point of view of your fans’ encounters with and opinions about your brand, giving you a better estimation into the preferences of your fan base and their interests that you can keep in mind for any marketing campaigns in the future.
Harold is a marketing enthusiast and an influencer in Different verticals. She keeps special interest in the impact of visual branding on business growth. She has been writing for a long time now and has a interest in traveling as well.