That YouTube has turned the world on its head as far as videos are concerned goes without saying. Each day, millions of videos are uploaded to the platform. If you are lucky, your videos will go viral as soon as you upload them. They are then watched by thousands of people across the globe and may even appear on one television show or the other. And the rest?
Most YouTube Videos never make it
The fact of the matter is that with so much content being uploaded, most YouTube videos never make it beyond a few viewers. And this has nothing to do with the quality or viral potential of the videos. It’s simply a matter of numbers.
You may have come across a news story that’s based on a video that was posted to YouTube 3 or four years ago! That’s because though the story within the video may have been interesting, the clip got swamped in the sea of content.
Marketing YouTube Videos
The good news is that there are a number of steps that you can take to promote your YouTube videos. This ensures that they have, at the very least, the chance of success when they are launched.
Why promote YouTube Videos
YouTube has, over the past few years, turned quite a number of ordinary people into millionaires. Just think of the Gangnam style craze of yesteryear. People who run YouTube channels get money from advertisements, which means the more viewers that you get for your videos, the more likely it is that you are going too generate something from your efforts.
Promoting YouTube videos
The following are some of the things that you can do to promote your YouTube videos;
- Create a YouTube community
If you have ever wondered why so many people are trying to get you to subscribe to their channels, then this is the answer. Having a vibrant community of subscribers gives you the ability to promote your Videos to a wider audience. These are people who are already following you. To get more subscribers, you need to first have interesting content.
- Create interesting videos
YouTube has certain genres that get more viewers than others. Food channels, as an example, get a sizable viewership. The same applies for fail videos. Now, if you wish to make it on YouTube, you need to upload content in a category that’s clearly of interest to the masses. If, as an example, you upload something about how the verb “eat,” is conjugated, you may get some viewers, but don’t expect your content to go viral.
- The title is everything
The title is one of the first things that people will see on your video. It’s important, therefore, for you to make sure that you give your videos a title that leaves them with no choice but to watch the entire clip. You may actually want to carry out a Keyword Research on YouTube to find out what people have been searching for the most on the platform.
- Have a Google Thumbnail
YouTube is all about the visual, and your best chance of attracting people to your videos lies in catching their eye and making sure that their interest is turned on. A good thumbnail allows you to do this. If you are not satisfied with the automatic thumbnail that you on YouTube, you can choose to upload a custom thumbnail to accompany your videos. Make sure that this is properly crafted and is of the highest quality.
- Share your videos on Social Media
This is another important way through which you can have your YouTube videos reach out to a wider audience. There are many ways through which you can promote your YouTube videos on social media, including by linking your channel with your social media accounts.
- Correctly use video tags
Video tags are an important tools that is often neglected by YouTube video creators. You should make sure that the tags that you choose are relevant. This tells YouTube the exact genre in which you videos fall. You should also include your keyword as part of the tags. Also include variations of the keyword to ensure that you have every angle covered as far as visibility for your videos is concerned.