Optimize Post Slugs WordPress
Post slugs are one of the technical SEO aspects that people tend to forget even as they struggle to come up with ways through which they can improve their sites’ standings on Search Engine Result Pages. However, the optimization of slugs is not only important for SEO purposes, but they also help your readers determine the contents of an article and it’s relevance to the search queries. So, how do you optimize post slugs?
What is a post slug?
The slug is a part of the URL that you format in an easy to read way, and that helps tell people the contents of a particular article.
Why are slugs important
We have already alluded to the fact that slugs help inform people about the contents of your article and how they are relevant to their queries. Post slugs, therefore, help you get traffic for your website, by encouraging people to click on your links.
If you have been browsing across the web for any given amount of time, you will have noticed that slugs tend to be formatted in a number of ways. You sometimes see websites using dates and numbers as their slugs. Other times, the slug contains easy to read text that’s actually relevant to the article in question. An example of this type of slug would be;
Tips on writing perfect post slugs
The following are some of the tips that will help you optimize post slugs in your content;
- URL slugs should be kept short
The thing to understand is that you are never going to be able to tell your entire story using the slug. It’s important for you to keep your slug clean, short and to the point to avoid confusing the reader.
Slugs need to be informative. That way, they serve, as we have already mentioned, as a tool that you use to inform people about the contents of your website.
If you are writing an article about baking beer bread, then your slug can be something like; /how-to-bake-beer-bread. It can even be something like; /bake-beer-bread
The point to remember is that simpler is better when it comes to post slugs. Usually, your slug only need to be two to three words long.
- Avoid stop words
The first example given above; /how-to-bake-beer-bread contains the stop words “how,” and to. These are filtered out by Google, so there is really no need for your to include them in your slugs.
However, this is not a hard and fast rule. If your slug does not otherwise make sense without the stop words, then, by any means, feel free to use them.
- Include your target keywords in your slug
Each article that you are writing will have target keywords. In the example that we have given above of baking beer bread, your target keyword would be bake beer bread.
You should make sure that this keyword is included as part of your slug. Not only is this important as a way of telling search engines what your article is about, but it also serves to tell people that your article is relevant to their search queries.
Presumably, you would have carried out keyword research before writing your articles. If that is the case, then you will have collected relevant keywords to use in your article. Anyway that’s how you optimize post slugs. Feel free to leave a comment in the space below.