First off, here are a few facts about YouTube,
- Youtube currently plays host to over 1 billion videos
- The website gets more than 30 million visitors every single day
- About 300 hours of video get uploaded to the platform each and every minute.
Now, these staggering figures clearly show that YouTube is, by far, the largest platform as far as the consumption of videos across the globe is concerned. In fact, here is another fact that you may not be aware of;
YouTube is the second largest search engine after Google.
Carrying out Keyword Research on YouTube
If you are the owner of a YouTube channel, you may be wondering how it is that you are going to carry out keyword research in order to come up with the most interesting videos that will help you garner millions of views on the platform.
For bloggers, there are various tools, including Google’s Keyword Planner, that can be used for generalized keyword research. But, are there similar tools for YouTube?
Use the YouTube Search Section to Carry out Keyword Research
The easiest way of carrying out Keyword Research on YouTube, and on Google for that matter, is by using the search functionality that is found on the platform. See, millions of people make search queries on the platform every day, and YouTube learns from these queries. Whenever someone begins typing something in the search section, it then draws on its knowledge, which is based on the popularity of a search query, to offer suggestions to users.
As an example, when I start typing “how to…” on YouTube, I get the following suggestions;
- How to cook chicken
- How to kiss
- How to wax a car
- How to make a girl fall in love with you
- How to dance
- How to style box braids.
Of course, some of these suggestions may be based on what YouTube thinks I am interested in (how to kiss? I think I know how). Anyway, if you are the owner of a YouTube channel, you would then use these suggestions to create videos that line up with these keywords.
This is a great way through which you can make sure that the content that you are creating is relevant. By extension, it ensures that whatever it is that you upload to the platform gets the kind of readership that will enable you to begin generating income off YouTube.