How to Use Google Keyword Planner

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About Keyword Research

Keyword Research should, without a doubt, be your first port of call as a blogger. I have previously written an article in which I define Keyword Research and explain its importance in Search Engine Optimization. Google’s Keyword Planner is one of the best SEO tools that you can use to get a pulse on the phrases and words that your target audience is using when looking up information on the World Wide Web. This article looks at how to use Google Keyword Planner to produce articles that are highly Search Engine Optimized.

About Google Keyword Planner

Keyword Planner is part of the Google AdWords program. You, therefore, actually need to have an AdWords account in order to start using the Keyword Planning tools. However, this can be done in less than a minute. Follow this link to create an AdWords Account.

Signing in to Keyword Planner

How to use Google Keyword Planner
How to use Google Keyword Planner

To start using Google’s Keyword Planner tool, all that you need to do is sign into your AdWords account. Once there, you will find the Keywords section.

How to use Google Keyword Planner

The great thing about Google’s Keyword Planner is that the tool is so easy to use. To get started, all that you need to do is type in whatever it is that you wish to search for in the provided space under the “Keywords” section.

Click on add, and the tool will bring up the results. As you can see in the above screenshot, I have already been using this tool to carry out Keyword Research for this blog.

How to use Google Keyword Planner
How to use Google Keyword Planner

What do the Results Mean?

As you can see in the above screenshot, searching “How to use Google Keyword Planner,” shows that the term has a Search Popularity of 1900. But, what does that really mean?

The above result simply means that an estimated 1900 people look up the term “How to use Google Keyword Planner,” on a monthly basis.

Keyword Planner gives you an estimate of how popular a particular keyword is on Google. 1900 may not appear that many for a keyword.

The term “Keyword Planner,” as an example, brings up 301000 results, which would make it much more popular than “How to use Google Keyword Planner.”

However, there are other things that you need to consider when choosing keywords for your web content. As a new blogger, you are likely to have more success being ranked for keywords that are less popular.

These have less competition; not many established bloggers are likely to target keywords that have low monthly searches. This increases the chances that, by targeting them as I am doing, your content will be ranked favorably.

Keyword Suggestions

Keyword Planner Suggestions
How to use Google Keyword Planner: Suggestions

Another great thing about Google’s Keyword Planner tool is that it comes with Keyword Suggestions. These can be particularly helpful, if you wish to expand your site’s content.

As an example, I have, of late, been focusing on “SEO Rank Tracking” topics on this blog. The tool is what enables me to keep producing content on the subject, by giving me alternative keywords.

Its also a good way through which you can find keywords that are more popular than the one that you may have originally been targeting.

You probably wont get as many keyword suggestions as you would get with a dedicated rank tracking tool, but Google Keyword Planner is a good way of getting started.

Saving Your Searches

Keyword Planner allows you to save your searches. This is great and allows you to reference back to your Keywords at a latter time. With this tool, you can save up to 20 keywords, which should be enough for beginner bloggers. 

Conclusion

As mentioned at the top, Google’s Keyword Planner is a simple, yet effective tool. You should use it to get a bearing on the terms that your target audience is using on Google and other Search Engines. Doing this allows you to specifically target these particular keywords, which increases the chances that your content will be discovered, amidst the clutter that is the World Wide Web. Just to conclude that the keyword for this article was “How to use Google Keyword Planner.” As you can see, I have tried to squeeze the keyword into the article as many times as I could. Not all the instances may be appropriate, but what can I say?