Get star ratings in your Google AdWords Ads

Best Google Approved Review Syndication Companies

Star Ratings are, without doubt, a powerful tool that you can use to increase the visibility of both your paid Google AdWords Ads, and your posts and pages. If you have ever wondered how you can get Star Ratings in your AdWords Ads, then you have come to the right place. This article defines Star Ratings, and explains how you can use them to increase the Click Through Rates (CTR) on your ads and posts. For those that wish to cut to the chase, it is worth pointing out that Star Ratings are mainly done by third party, Google Approved, Review Syndication companies. Of all the companies that have been approved to syndicate Star Ratings into Google PLAs, the one that we recommend the most is Shopper Approved. You can try Shopper Approved out by clicking on the appropriate link in the table below.

 Number of ReviewsPriceGet it Now!
Shopper Approved2000$99Shopper Approved Button

What are Star Ratings?

Star Ratings are a five star system that is used by Google and other Search Engines to highlight the quantity and quality of the reviews that a seller or a product has received from its customers.

Types of Star Ratings

One of the things that you need to know is that there are three types of Star Ratings; Seller Ratings, Product Ratings and Organic Star Ratings. If you have been browsing across the internet for any given amount of time, chances are high that you will have come across some of them;

  1. Seller Ratings
Seller Rating Example
How to get star ratings in AdWords Ads

Seller Ratings are a type of Star Rating that is used by Google and other Search Engines to display, using a five-star rating system, the performance of various sellers. They act as a reflection of quality and have been designed to boost the CTRs for participating sellers. Although they, at first glance, may not appear to be much, Seller Ratings are actually an important visual cue that can go a long way in improving your Ads’ performance.

Where do Seller Ratings Show

  • Below AdWords Ads
  • In Google Shopping
  1. Product Ratings
Product Ratings example
How to get Star Ratings in Google Shopping

Product Ratings, on the other hand, are based, not on the performance of a participating seller or business, but on the ratings that a product has received. Like Seller Ratings, Product Ratings are presented using a five star system. They, however, also have a count of the total number of reviews that have been used to come up with the rating. Most products come with unique product identifies, and these are used by Google to match Products with Reviews.

Where do Product Ratings show?

Product Ratings appear in the following instances;

  • Underneath text ads
  • In Google Shopping

Who is Eligible for Product Ratings

Eligibility for Product Ratings is based on the acquisition of at least 50 reviews across all your products. Ratings will also only appear on Shopping Ads for each product once it has acquired 3 reviews.


Product Ratings can only appear on Shopping Ads in the following countries;

  • Australia
  • Austria
  • Belgium
  • Canada
  • France
  • Germany
  • Italy
  • Japan
  • Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States
  1. Organic Star Ratings

Organic Star Ratings are a third type of Star Ranging that can be found out there. The difference between them and Seller and Product ratings is that Organic Star Ratings appear in organic Search Results.

An example of organic star ratings
How to get star ratings in organic search

If you have been taking a close look at your Search Engine Result Pages, you will have noticed that some of the results come with five stars, as in the above screenshot.

Why are Star Ratings Important?

The World Wide Web is, as many have discovered, a cluttered place. Today, there are over 1.2 billion websites on the internet. Getting your site to stand out from within the clutter can be quite difficulty. There are, in any case, a number of steps that you can take to increase your site’s visibility. Search Engine Optimization is an example of these steps. Getting Star Ratings is another important step that you can take to increase your online visibility. Star Ratings are important for the following reasons;

  • Increased Visibility: Star Ratings, as we have already mentioned, have the important task of increasing your business and products’ online visibility. Human beings are, by nature, pack animals. What this means is that even with the kind of sophistication that is now prevalent across the globe, people still tend to follow their peers, as far as making important purchasing decisions is concerned. Those tiny, golden stars may appear to be of no real consequence, but they can go a long way in increasing your chances of making a sale.
  • Better Performance on AdWords Ads: Think we are exaggerating? Well, just consider the fact that a product or seller that has Star Ratings is, according to Google, likely to see a CTR boost of around 17%. This remarkable increase can be what is needed to take your business to the next level. 
  • A Symbol of Trust: A great part of the importance of having Star Ratings on your AdWords ads and on your web pages is the fact that they are a symbol of trust and can be what stands between a potential customer clicking on your ad or continuing to scroll down the page. Simply put, Star Ratings show your prospects that yours is a trustworthy brand or product, as has been attested by their own peers.
  • Word of Mouth: It used to be that people would visit their friends and colleagues whenever they needed to get information about a particular product or service. Today, the internet has become the go to place for those who are looking for information about various products and services. Star Ratings act as a visual cue, enabling people to get a quick glimpse into how satisfied their own peers have been after purchasing a particular product, or after interacting with a particular seller.

Where do Star Ratings come from?

The Star Ratings that appear below your AdWords Ads or in Organic Search Results come from a wide range of sources. The one thing that you need to understand is that Google does not itself make modification to any of the Star Ratings that appear when an individual makes a Search Query. Star Ratings come from the following sources; 

  • Google Customer Reviews
  • StellaService
  • Information from Google Consumer Surveys

Independent Review Websites

Google also gets the reviews that it uses in Star Ratings from the following independent review websites;

  • Bazaarvoice
  • Bizrate
  • eKomi
  • E-Komerco
  • ECã ã
  • The Feedback Company
  • Feefo
  • KiyOh
  • Klantenvertellen
  • Poulpeo
  • Reevoo
  • Shopper Approved
  • StellaService
  • TrustedCompany
  • Trusted Shops
  • TrustPilot
  • Verified Reviews
  • PowerReviews
  • Yotpo
  • Zoorate
  • ResellerRatings

One of the things that we need to explain here is that not all of the companies that have been approved by Google to syndicate Star Reviews into Google Product Listing Ads (PLAs) have been licensed to provide both Seller and Product Ratings. Shopper Approved, which we feature in this article, is one of the few companies that have been approved to syndicate both Seller and Product ratings into Google PLAs.

How to Get Star Ratings in Google AdWords

So, how do you get Star Ratings in Google AdWords and in Organic Traffic. You may have guessed, from the table at the top that getting Seller and Product ratings is a matter of signing up with one of the review syndication companies that can be found out there. Shopper Approved is, without doubt, the best review syndication company that can be found out there.  If you have been looking at how to get star ratings in your AdWords ads, this is the company that you need to sign up with. Its services, however, come at a cost. Considering the kind of visibility that you get, signing up is well worth the investment.

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