Blogging, as many people have found out, is a bit more complicated than one would imagine at the beginning? All than you need to do is create a site and begin churning out tons of content, right? Wrong! There are a number of things that you need to be seized with right from the beginning. That is particularly the case if you wish to get into really serious blogging. You know, the one where you quit your job and begin making money off your creation? So, what are some of the most important SEO tasks that you need to concentrate on in order to turn your site into a success?
- Link Building
- Keyword Research
- Competitor Analysis
- Site Auditing
- SEO Rank Tracking
- Social Media Monitoring
Best SEO Tools for your site
[table “24” not found /]- Link Building
Link building is, without doubt, one of the most important SEO tasks that you will ever embark on as a blogger. Search Engines, including Google, Yahoo and Bing, use backlinks; the links that point back to your website from other domains, as a parameter when assigning a rank to a web page.
That is why it is important for you to set yourself link building goals even early in the life of your site. Whatever the subject that you are writing on, it is more than probably that others have already been there. Taking care of this SEO task increases your chances of making it to the top.
- Keyword Research
Keyword Research is another of the SEO tasks that bloggers need to be seized with in order to make their sites successful. Keywords are the terms and phrases that people type into Search Engines when looking for information on the World Wide Web.
Properly researching and using keywords in your blog posts allows Search Engines to find and favorably rank your content. That is because keywords are one of the ways through which Search Engines determine the contents of a web page.
Keyword Research allows you to concentrate on the topics that your potential readers are looking up the most. This, in a way, is a means for you to speak directly to your prospects. All of the SEO Software that we list in the table above come with Keyword Research tools. This is an important recognition of the fact that Keyword Research is really where Search Engine Optimization starts.
- Competitor Analysis
Competitor Analysis is another SEO task that is often neglected, particularly by beginners. However, the fact is that you need to carry out research on your competitors and their strategies, if you are going to have any chance of succeeding as a blogger. Which, as an example, are some of the sites for which you will be competing for the same keywords?
Competitor analysis can be carried out either at a local or at a global scale. The ability to take a peek at who you are pitted against at the local scale is of particular importance if your target audience is restricted to a particular area.
If, as an example, you are a plumbing business that is based in the town of Sturgis, South Dakota, in the United States, it wont make much sense for you to carry out competitor research on the global scale. What you need instead, are metrics on your local SEO performance.
- Site Audit
Your site’s health is a major contributor to the performance of your web pages on Search Engine Result Pages. That is the reason why it is important for you to identify and address all issues that may potentially drag you down. These include broken links, duplicate content, bloated web pages and many more issues.
There are a number of tools out there that you can use to carry out an audit of your website. One of the best in this regard is SEMrush, which we have been using to address some issues on this very blog.Other useful Site Auditing tools are Google’s PageSpeed Insights, Pingdom and GTmetrix.
- Rank Tracking
Rank Tracking is another important SEO task that all bloggers and webmasters need to be aware of. Rank Tracking gives you useful information on your SERPs standing, and allows you to, where needed, take the corrective measures that are needed in order to give your site a boost.
- Social Media Monitoring
Social Media has, over the past few years, taken the world by storm. Well, that’s probably a bit of a cliched statement. However, the fact remains that Social Media now plays an important role in the way in which people consume digital content.
That is why one of your tasks as a blogger should be that of making sure that your site gets as much of a presence on Social Media as possible. We have previously written an article in which we talk about advertising on Instagram. Instagram’s parent company, Facebook is another Social media platform on which you can market your blogging effort.
What you need to know is that it takes time for you to begin attracting organic traffic to your site. That is why you should find alternative traffic avenues while waiting for your domain to mature.
- Other Tools
If there are any other SEO tasks that you feel should be included on our list, feel free to leave a comment below. for now, that all people. Feel free to subscribe to this site to follow more of our posts.
