Why Keyword Ranking is Important
Keywords are, without a doubt, one of the most important Search Engine Optimization (SEO) elements. In order to get your web pages to rank high, you first need to identify the terms and phrases that are being used by your target audience when making search engine queries. This process is what is referred to as Keyword Research. It’s what enables you to produce content that is in sync with what your target audience is saying. From Keyword Research, the next logical step involves keeping track of your performance on Search Engines, in terms of your chosen keywords. In any case, here are some of the best keyword ranking tools that you can use to track your site’s SERPs position;
Identifying the best Keyword Ranking Tools
Choosing between the best Keyword Ranking tools that are outlined above can be difficult. However, this needs not be the case. The first thing that you need to do is determine what it is that you hope to achieve with the tool that you are going to acquire.
Basic Features
You will notice that the tools that are outlined in the above table all come with different features. Some of these features are, however, pretty standard. In any case, the keyword ranking tool that you settle for should have the following basic features;
- Keyword Rank Tracking
- Keyword Research
- Competitor Tracking and Analysis
- Scheduled Reporting via Email
- White Label Reporting
- Local Tracking
- Competitive Pricing
- Keyword Rank Tracking
Keyword Rank Tracking is, without a doubt, one of the important things that you need to do as part of your Search Engine Optimization efforts. It is also an integral part of the best Keyword Ranking Tools that are outlined here.
Tracking your Search Engine performance allows you to determine your standing on Search Engine Result Pages. It is important, therefore, for you to choose a Keyword Ranking tool that comes with Search Engine Rank Tracking.
All the tools that are reviewed in this article have this feature. One of the best in this regard is RankTrackr. This is a tool that we actually use on this blog, so we know what we are talking about.
- Keyword Research
Keyword Research is another useful feature that you should be on the lookout for while browsing through our list of the best Keyword Ranking Tools that can be found out there. As already mentioned, SEO, for any blogger, begins with taking a pulse of the terms that are being used in search queries by one’s target audience.
Although there are a number of Keyword Research tools out there, including Google’s Keyword Planner, the best keyword ranking tool is one that comes with keyword planning. Having this feature allows you to quickly carry out the research that is needed in order to produce content that ranks high on all Search Engines.
- Competitor Tracking and Analysis
This is another must have feature that you need to be on the lookout for while looking for the best keyword ranking tools. Your major thrust, when designing your SEO strategy, should involve the identification of your competitors and the strategies that they are using to get to the top.
It is only by doing so that you can come up with counter strategies that can propel your website towards the first spot on Search Engine Result Pages. The great thing about the list of the best keyword ranking tools that we gave at the top is that most of them come with competitor identifying and tracking.
- Local Tracking
Let’s face it, although it is nice to know how well you are faring against everyone else in the world in terms of keyword rankings, this knowledge is hardly relevant for local businesses. If, as an example, you run a restaurant that operates from a particular locality, local tracking is what you really need to be on the lookout for while evaluating the best keyword ranking tools that can be found out there.
Fortunately, local tracking has become standard for most of the best keyword ranking tools that can be found out there. RankTrackr, as an example, comes with the ability to track your keywords by zip code, region, country and city. This is important, particularly now that Google has begun to put more emphasis on local results.
- Competitive Pricing
You will have noticed that our catalogue of the best keyword ranking tools contains tools that are variously prized. The reason for this has mainly to do with the features that can be found within each piece of software. Some of the tools that are listed here are all round SEO tools.This includes SEMrush, which pretty much has everything that you need in order to run a great SEO campaign.
The rest are more specialized Keyword Ranking tools. Nevertheless, beginning at $19/ month, all these pieces of software are affordable enough, considering the amount and importance of the data that they enable you to receive on a daily basis.
A final word about SEO
We have, in this article, outlined some of the best keyword ranking tools that can be found out there. The hope is that these will help you take your blog or website onto the next level. Search Engine Optimization is something on which you need to be proactive.
That is because, as you will find out, Search Engine Result Pages are never static. You need to continue optimizing your site, writing great content, building links and tracking your performance if you are to have any hope of standing out from within the crowd.
