7 Essential Steps to Help Small Businesses Get an Online Presence

As we all know, marketing requires some investment and that’s really an issue for small businesses and startups. But, then again, marketing is something that you can’t ignore at all if you are planning big. So, being precise is really an important aspect in such cases. This article aims go give you a few online marketing tips for small businesses.

online marketing tips for small businesses
Online marketing tips for small businesses

What you need to do is, prepare a foolproof plan for your marketing initiatives and then approach such people with it who are really interested. In such a way, you’ll be able to tailor your marketing tactics without wasting any money further.

Also, marketing in such a personalized way will help you step into word-of-mouth marketing. And that’s another way of achieving sustainable and loyal clients.

But this isn’t all, you need to do a lot of other stuff as well to make your stone roll easily.

So, let’s get to know more about them. Here are 7 online marketing tips for small businesses;

  1. Build a Unique Identity

So, as you start your business, the first thing that you require is to build up a unique identity for your brand and yourself. If you can do that perfectly, that will help you in getting a good start for your business.

But, by any chance, if you fail to do the same then that might cost you big time in the long run.

So, to create an identity for yourself in front of your audience, you need to go through a few questions regarding the purpose of your brand, your target customers, competitors, your niche and finally the personality of your brand. All these things will help you in getting a clear idea about how your business works.

Also, you need to get in touch with someone who has good knowledgeof the psychology of colors. That’ll help you in choosing the perfect color for your logo designs.

And, lastly, what you need to do is, create such stuff that will help you in increasing the visibility of your business like, email signatures, business cards etc.

  1. Build A Fine Website

Today we have stepped in such a world where having a great website is a must. And that statement has strong reasons behind it. Such for instance, you can live without food for a day but if your internet is stopped for a day, that’ll be kind of unbearable for you.

And, that is the reason why having a great website is so important, regardless of the size of your business.

But as you already know that building a website is a technical task so, if you are not a technical person then handling technical tasks might be a tough thing for you. And, by saying tough, I am talking about the expenses that you think will bother you. But, not to worry as building a sophisticated website is not so tough in today’s date as there are a number of free tools already available that are free to use. These tools can help you in crafting a beautiful website at the ease of a cakewalk.

  1. Learn Marketing

Usually, people who already have a business running and also such people who have just stepped into this niche, complain that they don’t have enough knowledge of marketing.

Though, it’s nothing that they don’t have enough time or something. It’s just that they just can’t figure out where to start. So, my suggestion for them is to start with the online courses that are available just for free.

Yes, currently there are a lot of organizations who offer free and paid both types of courses that can help you in learning the details of marketing. Some of such sites are, Udemy, Hubspot and our very own Google itself.

And the best part, these courses run at your pace and you can access these from any of your devices, be it a tab, a smartphone or a desktop.

  1. Get Yourself into The Listings

Building a strong customer base is a tough thing for businesses who are new in their niche.

And that becomes even tough when the business is at its initial days.

Then how can a newborn startup compete with other businesses?

Well, yes, there is a way that can help you in getting into the real market and get into the list of competitors of other biggies of your niche.

Wondering about it? let me tell you it is nothing but the listings.

There are a good number of listings that will enlist your site for free. In such a way you’ll be able to get yourself a listing and a backlink as well.

Also, such listings will get your brand a good amount of industry exposure and will make your brand stand among the other industry biggest.

And if you ask me to suggest such a listing, I’ll refer Google My Business. This is something that gets controlled by Google itself as you can already get to know from the name itself.

  1. Experiment with Social Media
online marketing tips for small businesses
Online marketing tips for small businesses

This step comes chronologically. Now as you are ready with a website and you also have listed yourself into the listings, the next step will be stepping into the social media.

Yes, social media can help you get in touch with people in a very personalized way. And this way of targeting your clients works the best for startups as this helps a lot in spreading your business and making a strong impact on the audience.

Suppose if you are into the clothing business, and you have a Facebook page as well as an Instagram handle, then you’ll be able to tailor your approach towards your clients and in Instagram, you’ll be able to share beautiful pictures of your clothing that you are offering.

In such a way, you’ll able to reach more audience with a much better approach to utilizing social media.

  1. Promote Your Product Locally

Another good way of bringing your products and business into limelight is by promoting it in your locality. And this even doesn’t cost you much as the other marketing tactics do.

So, if you can go out in your locality and talk to people about your business, services and what benefit they can do to their lives then that can help you a lot in spreading your business and building a loyal customer base.

There are also a good number of companies that have strategized their marketing in such a way that let them host several festivals and other communal activities to build a better connection with people around.

And, trust me, this is really a very good way of building user engagement.

Engaging people with your business can also help you in becoming successful in word-of-mouth marketing and that is the most effective way of getting the most loyal customers than any other marketing tactic.

  1. Take Care of Networking

So, as you have already come across the way of spreading your business locally, that’s really going to make an impact on your business in a positive way.

But that is not going to aid you in the long run.

Then how can you make the difference?

Well, let me tell you. Here, the thing that can help you is nothing but networking.

Yes, networking can help you spread your business everywhere. You can plan several meetups, new product launches, small business conferences, trade shows etc. which will do a great thing to make your job done.

And most importantly, networking can aid any business who are looking for new connections and it is also quite helpful in giving you much needed fresh ideas and make way for many good opportunities for you.

So, I guess you already know why you should start networking ASAP.


Marketing and boosting up your online presence requires the things that I have mentioned here in this article.

And also, this can help you in making a global stage for your business. So, if you have made up your mind, then start working on it as soon as possible.

Hope this article has helped you enough in understanding the important aspects of online presence and how to successfully create a successful online presence for your business.

Though, if you still have queries, you can directly mail us or just give us a call.

Author Bio

Derek Luise is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

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