If you have been wondering what the year 2019 holds for you in terms of Search Engine Optimization, then you are probably not alone. Across the world, thousands of people struggle on a daily basis to give their website greater visibility. Most soon give up, thwarted by the intractable nature of SEO. In spite of the difficulties that lie therein, there are some things that you can do to improve your site’s ranking during the course of the year 2019. So, what SEO risks and tips do you face in the year 2019?
- Don’t be stingy about giving out a few backlinks
Links are, without doubt, one of the greatest tools as far as SEO is concerned. That is why, if you are blogger, you will probably receive several emails soliciting for backlinks on a daily basis. One of the things that you will notice is that most people are rather reticent about giving out backlinks, out of fear that some of their link juice will seep away.
The thing to remember during the course of the year 2019 is that links are important for everyone, and if you except to get a few, you should not be afraid to give some back. We have a number of links on our site that take people away from our site. This is not something that you need to overly worry about. You should strive, in any case, to give out backlinks as naturally as is possible. Allow people to guest post, among other things and you will draw some benefit as part of the bargain.
- Overhauling your site
Overhauling your site is something that you may be tempted to do every once in a while. Perhaps you have come across a new theme that you believe better represent your vision. Or perhaps, you just wish to refresh your site.
Whatever the reason, one of the thing that you need to know is that site overhauls come with inherent risks. They can also be expensive and time consuming. Making any changes to the structure of your website draws the risk of getting penalized by Google and other Search Engines.
That is not to say, however, that you should never overhaul you site. In fact, an overhaul is something that you may need to do every once in a while. Just take care not to overdo it.
- Expired domains
One of the things that we are always mentioning on this website is that SEO is all about domain age. You should, therefore, be on the lookout for expired domains. Buying these enables you to diversify your portforlio and to get the kind of backlinks that everyone is looking for.
Instead of creating new sites for the expired domains, you can simply have them redirected to your existing website. You should, however, make sure that any domain that you are purchasing has not been blacklisted by search engines.