For most people, setting up an eCommerce website is the easiest part. The real work starts when it comes to trying to convince people to buy your products and services. With so much competition floating around, where do you even begin? The fortunate bit is that there are a number of things that you can do to increase your chance of making meaningful sales. Here are 7 tried and tested tips that will help you convince people to buy from your eCommerce store;
- Create a beautiful store
This is something that most people neglect in the haste to make sales. Thing is, your online store needs to be beautiful and professional looking if it is to attract people. It’s all about credibility.
Having an ugly store is a good way through which you can raise people’s suspicions about the validity of your business. That, in any case, is the last thing that you want to have happen.
With so much internet fraud taking place around the world, nobody is even going to be remotely interested in doing business with you if they think yours is a website that has been setup for the sole purpose of stealing their financial details.
- Write enticing product summaries
This is another of the important eCommerce tips that you will be able to get out there. Most of the people who land on your site will probably still be rather sceptical about you.
It’s up to you, therefore, to make them believe, in so many words, that yours is the best offer that they can get anywhere in the world.
With this in mind, your product summaries need to be detailed, well written and compelling. Nobody is going to buy anything from a store whose product descriptions are written using bad grammar. In fact, they will be more liable to think that your site has been set up by conmen in Nigeria or Pakistan. The next thing that they will do then is flee for dear life.
- Showcase images of your products
Lets assume that you sell the latest Nikon cameras. To the frank, nobody is going to buy them without seeing some images on your eCommerce website.
Indeed, images are an important way through which website can convince people to make purchases. The thing to remember here is that, just as is the case with your summaries, your images need to be of the highest quality. They also need to be fully optimized for SEO.
That’s the only way that you are going to be able to convince people that you are indeed selling what you say you are selling. It’s important, therefore, for all ecommerce site owners to invest in high quality cameras. This will enable them to produce the kind of images that are needed to begin making sales.
- Give people social proof
Social proof has become an important part of life, particularly in the Social Media Age. Generally speaking, people want to tread where others have previously trodden, and you are going to increase your chances of converting by including testimonials on your site.
What’s more, people are much more likely to be convinced to make a purchase if the social proof that you provide comes from a well known person, such as a movie star. You may actually want to offer your products for free to these individuals to get them to later leave reviews on your website.
- Create a hype
This is something that you can do if, as an example, you are about to launch a new product. Creating a buzz around your products takes a lot of work. However, it is something that you can achieve should you get everything right.
One way of creating a buzz is through the use of social media. Facebook, as an example, has a number of tools that you can use to get people talking about your products and services.
You could use Facebook Live, or host webinars as a way of getting people interested in whatever it is that you have on offer.
- Provide freebies
For most people, the opportunity to get something for free is rather irresistible. That is a human quality that you can use to generate sales for your eCommerce website. First of all, you could offer an extra something to a certain number of people who make purchases on your store within a given time frame. You could also offer free shipping and other incentives to get people to buy from your.
- Stay in touch with existing customers
The fact that people have already bought something from you makes it easier for you to convince them to make other purchases in the future. However, this can only be possible if you maintain the relationship with the customer.
Be careful however: you do not want to become a pest in your bid to stay in touch with a customers. An inquiry via email once in a while should be enough to keep the relationship going.
Hope you found this eCommerce tips useful. Feel free to leave feedback in the section below if you have any comments.