Digital Marketing, it has to be said, tends to be rather cutthroat. The fact that the internet knows no boundaries translates into an increase in competition between businesses. Fortunately, there are a number of things that you can do to stay ahead of the pack. Setting up an email newsletter is one of the steps that you can take in order to make sure that you get the kind of online visibility that your business needs to achieve growth. Here are 6 reasons why you should set up an email newsletter;
- Newsletters help drive sales
It’s true to say that almost every business that’s out there is there to make money. One way through which you can achieve this is by having an email newsletter. If you think newsletters are there just for the sake of it, then you really need to think again.
Just take the example of Paul Javis who, in this article, mentions that 90% of his sales now directly come in response to his newsletters. And this feat is achieved at an amazing ROI! Email newsletters drive revenue, and they are something that every business that’s out there should be utilizing to help achieve growth.
- They make it simple for you to make your pitch
Another reason why you should set up an email newsletter is that it’s easier to get conversions from people who have voluntarily joined your list. Compare that with getting your mailing list from elsewhere, and you will notice a marked reasons.
The fact of the matter is that with email newsletters, people have already taken the time to sign up with you. It is, therefore, much more likely that they will respond positively to the marketing materials that are contained in your newsletter than someone who has previously heard absolutely nothing about you.
- Email newsletters help you stay in touch with existing customers
Staying in touch with existing customers is one way through which most people manage to stay in business in today’s world. Indeed, your existing customers are some of your most important assets. One of the facts that are least understood about the marketing world is that people actually want to receive marketing materials.
That is particularly the case with people who have already done business with a particular company and have found the experience good enough that they were willing to sign up for its newsletter. The trick, of course, lies in ensuring that you newsletter is up to scratch. We have previously mentioned that providing value is one sure way through which you can get people to subscribe to your newsletter. Newsletters, in any case, are a good way through which you can stay in touch with your customers. Making your relationship with them ongoing ensures that they will come back to you should they require another purchase.
- They help give you greater social media visibility
One of the tricks of getting the most out of your marketing emails is to include social media sharing buttons in them. There are many social media platforms out there, the largest of which include Google+, Twitter and Facebook.
All these platforms should, as we are always saying, form part of your online marketing strategy. One of the great things about email newsletters is that they are a fantastic way through which you can build your very own online community.
Having Social buttons in your emails ensures that your content is shared across a wide range of platforms, thus allowing even more people to sign up for your newsletter.
- Newsletters boost traffic to your site
This is another great thing about email newsletters; they have a higher open rate than unsolicited emails. Consequently, they also have a higher CTR, which means you are going to have that much more people visiting your website. What you need to do, therefore, is to make sure that your landing page is well set up to turn the leads that you generate through your newsletter into conversions.
- They have high ROI
If you are looking for a marketing tool that has high returns on investment, then email newsletters are what you should opt for. Research indicates that newsletters can have returns of up to $50 for every dollar that is spend. This clear, is something that you cannot afford to ignore.