Getting people to subscribe to your newsletter is one way through which you can grow your readership and promote your brand online. Having subscribers makes it easy for your to push new products, promote existing ones, get feedback, build your mailing list and much more. Here are a few cutting edge tips to get people to subscribe to your newsletter;
- Make it worth their while
This, perhaps, is the most obvious thing that you should do on the way to getting people to subscribe to your newsletter. What you need to remember is that the internet is so vast that there are always a hundred alternatives to anything that you have to offer.
What is it that sets you apart from the rest? What do you have to offer that will make people forget everything else in favor of doing business with you?
The key, in any case, lies in giving people what they are looking for. If you want to get people to subscribe to your newsletter, you need to take out that creative hat of yours and come up with ideas that will leave people with no option but to sign up.
- The trick is in the promise
As already mentioned, the world in which we live today is full of alternatives, and very few people are going to subscribe to your newsletter simply because they like you. Human beings are forever on the hunt for some advantage, and it is this quality that you can make use of to help grow your subscription list.
What you need to do is come up with an enticing promise in your newsletter’s description which, as already mentioned, will make it impossible for people to pass you up on your offer.
Let’s assume, as an example, that you run a home improvements website. One way through which you are going to capture people’s attention is by promising them ten weekly tips if they sign up for your newsletter.
Clearly, there is something in it for them, and not just for you. The promise is therefore your biggest asset as far as getting people to subscribe for your newsletter is concerned.
- Don’t be afraid to ask
Most people make the mistake of thinking that people are going to sign up for their newsletters without them having to ask. The truth of the matter, however, is that we all need to be pushed in order to take any specific course of action. It’s a truth that applies in every aspect of life.
What you should do is ask people, without going around in circles, to subscribe to your newsletter. There is no need to beat about the bush on this one.
- Use Exit Intent Popups
The wonderful thing about exit intent popups is that they determine the exact moment when someone is about to leave your website. It’s at this point that a popup is shown asking them to take one course of action or the other.
With an exit popup, you can improve on the chances of getting people to signup for your newsletter by asking them to do so at just the right time.
There are several exit popup tools out there. The one that we recommend the most is Exit Mist. You can try out this Exit Mist popups free of charge by clicking on the banner above.
- Make the signup form visible
If you are going to get people to subscribe to your newsletter, you should make sure that the signup form is visible on your website.
Truth be told, nobody is going to hunt around your site for the signup form. Make sure that the signup form is unmissable and you will soon be getting the desired results.
- Offer incentives
One way through which you can get people to really sign up for your newsletter is by offering them something in return. Let’s say, as an example, you offer a 20% discount on some of your products to all first time email subscribers.
A common quality with people is that they love freebies, and having this kind of offer not only increases the chance that they will buy your products, but it also gets more and more people to sign up for your newsletter.