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Everything that you need to know about Facebook Live

What is Facebook Live

Facebook Live is a live video streaming service from the world’s biggest social networking site. It is specifically geared towards enabling businesses to get connected to, and keep the engagement going with, their target audiences. Considering the fact that Facebook currently plays host to over 2 billion users, a figure that is growing on a daily basis, Facebook Live is one of the best ways through which you can grow both your business and your brand in today’s cut throat operating environment.

Stay Engaged with your Followers with Facebook Live

Although businesses across the globe have taken cognizant of the fact that a presence on Facebook, usually through a Facebook Page, is the best way through which they can tap into this vast pool of potential customers, not many are able to capitalize on their presence on the platform to really generate interest in their products and services.

The thing about Facebook Pages is that they actually need to be constantly worked on, and Facebook Live is one way through which you can do this. Social media is all about interaction, and you can keep your followers engaged by live streaming videos.

Use Facebook Live to Answer Questions

The people who follow your business or brand on Facebook have probably already done business with you or they are interested in doing so in the future. Facebook Live provides you with the platform that you need in order to answer any of the questions that they may have in this regard.

It’s therefore, an extension of the word of mouth phenomenon that is so key to driving business growth. The only difference is that with Facebook Live, you have control over what the people who are interested in what you have to offer get to see and hear about your business.

How to Use Facebook Live

In order to use Facebook Live, all that you need to do is take the following steps;

  1. Go to the Facebook Live Map
  2. Click on the “Go Live” button to the top right of your screen
  3. Allow Facebook to use the Camera and Microphone on your device
  4. Choose where to share your live broadcast. This can be on your Timeline, in a Group, in an Event or on a Page that you Manage.
  5. Next, you need to say something about you video. What is it about? Type your answer in the provided space.
  6. You then need to give your Facebook Live video a title.
  7. When done, click on the “Go Live” button and you can begin your broadcast

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