The Importance of Domain Names
In a world of constantly advancing technologies, with the internet becoming an integral part of our lives, it is essential to understand the importance of having a website. Whether you are a freelancer, a sole entrepreneur or a huge company, a website is one of the ways through which you can advance and expand your business. Greater connectivity makes it easy for your business to, among other things, become available and visible to a seemingly endless pool of clients across the globe.
Domain names are a first step on the path to creating a website
The first thing that you need to do, on your path to creating a website for your company, is decide on a domain name that will actually speak for your company. There are plenty of reasons why domain names need to be taken seriously. The folks at Website Builder have come up with a great infographic that highlights some of the points that we are talking about here;
Choosing a great domain name makes you look professional and reliable to ordinary people and potential customers. It is important, therefore, for you to carefully come up with a domain that speaks to your customers, as part of the process of launching your website. In most instances, the process is fairly easy. If, as an example, your company is called XYZ, then an appropriate domain would be xyz.com.
Choosing the right domain also has Search Engine Optimization (SEO) benefits. If you register a domain name that is relevant to the field of business in which you are involved, you actually give your site a boost in terms of visibility to Search Engines. You can do this by having keywords in your chosen domain . Let me illustrate this with an example: suppose you have a glass replacement business; you may want to register GlassRepair.com or GlassReplacement.com as the domain name for your site.
Having the correct top level domain (TLD) is also important and should be at the forefront of your considerations when setting up a site for your business. The following are some of the most commonly used TLDs;
.com : an abbreviation for company, commerce, and community.
.info : information sites.
.net : technical, Internet infrastructure sites.
.org : non-commercial organizations and nonprofits.
.biz : business or commercial use, like e-commerce sites.
.me : blogs, resumes or personal sites.
The .com TLD is, by far, the best option for any business. Although a number of novel extensions have recently been released, including .ninja, the .com extension is the one that guarantees you the greatest level of visibility.
Make sure to grab your desired domain name immediately, as someone else might take the name before to you. This is actually a very important point. When we set up this website, we had a number of relevant domain names in mind. However, it turned out that most of them had already been taken. There are speculators out there who will sell domain names for thousands. You should, therefore, reserve one for your company before someone else does it.
A domain name can increase awareness on your brand. As already mentioned, having a keyword in the domain name that matches or is a description of your your business or brand, boosts the chances that your by customers will remember you. Satisfied customers will recommend your brand to their friends, and you will end up having increased sales.