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What are SERPs? Search Engine Result Pages Explained

What does SERPs Stand for?

The term SERPs is one that you are likely to hear being bandied around a lot these days, particularly within the context of Search Engine Optimization (SEO). Indeed, if you have been following this blog, you will have noticed that SERPs is an acronym that we have been using a lot in our articles. So, what exactly does SERPs stand for?

SERPs Definition

SERPs stands for Search Engine Result Pages. This is reference to the results that you get when you make queries on Search Engines, such as Google, Yahoo, Bing and Yandex.

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How Search Engines Work

Search Engines are, without a doubt, the workhorses of the internet age. Without them, it would be very difficult for any of us to find what we are looking for on the World Wide Web. Google, Yahoo and all the other Search Engines that are out there play the important role of indexing web content.When you type in your query, the results that you get are based on this index of these pages that form the World Wide Web.  Search Engines are continuously updating their indexes through a process that is referred to as Crawling.

SERPs and Digital Marketing

Understanding Search Engines and Search Engine Result Pages (SERPs) is crucial, particularly in Digital Marketing. What most people do not realize is that web pages that appear on the first page on Search Engines have a much higher chance of being read than those that do not. In fact, only about 6% of the millions of people who make internet queries every day ever bother to go beyond the first pages of Search Results.

Search Engine Optimization

This development is what has spawned Search Engine Optimization; the steps that people take to increase the visibility of their web pages on Search Engine Result Pages. There are a number of things that you can do in this regard, including Link Building and Keyword Research.

Conclusion: What are SERPs?

The term Search Engine Result Pages, to sum up, refers to the pages that get displayed whenever you make an online query through Search Engines. It is very important for your web pages, if you are a blogger, to appear high on Search Engine Result Pages. This increases the chance that they will be found by your target audience. You can, in any case, use the SEO tools that are in the table towards the top to keep track of your SERPs position and to optimize your web pages for Search Engines. You can also read about the best rank tracking tools by reading this post.

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