Why Local Rank Tracking is Important
Here is something that you may have missed: Google recently made changes to its algorithms to make local searches “more relevant.” And here is a truth that’s, unfortunately, is often lost on local entrepreneurs; the survival of your business largely depends on your ability to target relevant local search queries. This allows you to get the kind of traffic, both on and offline, that you need in order to keep your business venture going. Local rank tracking is, therefore, important, particularly for businesses such as restaurants and cafe’s. In any case, here are some of the best local rank checkers that can be found out there;
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Why is Local SEO Tracking Important?
Many people make the mistake of thinking that Search Results are the same, regardless of the place from which a query is made. However, the truth is that Search results vary widely based on a number of factors. These factors include location and device type.
The differences are only logical, if you really stop to think about them. Let’s assume that you are a company that offers 24 hour leaking roof repairs in the town of Midrand in Johannesburg, South Africa.
Who Should Opt for Local Rank Monitoring
A majority of the businesses that are out there operate only at a local level. A roof repair or plumbing service, as we have already noted, can only operate in so big an environment. These are some of the businesses that should be on the hunt for Local Rank Tracking SEO tools.
Local Rank Tracking is, however, not limited to small businesses. Even transnational corporations need to know how well they are performing on SERPs in particular environments.
We have already mentioned that Search Results tend to differ depending on the location from which a query is made. This is where local rank tracking comes into play.
What you should look for in a Local Rank Tracking Tool
- Country level tracking
- City level tracking
- Global Rank Tracking
- Tracking using zip code
- Support for a large number of Search Engines
- Whitelabel Reporting
- Website Audits
- Local Competitor Identification
- Flexible Reporting
- Social Media Monitoring
Country Level Local Rank Tracking
All the tools that are listed in the table at the top offer country level rank tracking. This type of information is invaluable when mounting an SEO campaign. Although the internet has united the world in ways that would have been thought impossible not so long ago, the fact remains that we are still far from a homogeneous community.
That is one of the major reasons why Search Engines strive to produce results that speak specifically to people in a given country. Knowing your SERP position at this level gives you the ability to plan your SEO strategy in each of the countries in which your business is operational.
City Level Local Rank Checking
The best local Rank Tracker is one that takes you even further, down to the city level. A number of the SEO tools that are listed in the above table come with the ability to do this.
Having this kind of information is of great importance, as it, again, allows you to formulate far reaching strategies that will affect the very trajectory of your business.
This is particularly useful if your business operates only in a particular city. Knowing how well you are performing when compared to your competitors gives you the kind of information that you need in order to carry out an effective SEO strategy.
Local SEO Tracking by Zip Code
The best local rank checker is one that allows you to narrow down your focus even further, by enabling you to track your SERPs performance at the level of the Zip Code. This is useful for highly localized businesses.
If you own, as an example, a plumbing company that operates only in a specific area of the country, local rank monitoring at this level will be just what you are looking for.
Website audits have pretty much become standard for most of the SEO tools that can be found out there. Whether you are tracking your standing on Search Engine Result Pages at local or global levels, it is important for you to get a tool that periodically carries out audits of your site.
One of the tools that we use, at Network Bees, is SEMrush. The amazing thing about this SEMrush is that it comes with the ability to crawl across your site and present a health report. Having this kind of information allows you to carry out remedial actions that improves your site’s performance. This, in turn, helps give your web pages higher Search Engine rankings.
Local Competitor Identification and Monitoring
One of the most important aspects of Local Rank Tracking is local competitor identification. Search Engine Optimization is, without a doubt, all about staying ahead of the pack. One of the ways through which you can do is is by identifying who your competitors are for particular keywords in a given Geographical area.
Not only that, but you also need to have a grasp of the strategies that are being used by your competitors to achieve higher rankings. This way, you can begin formulating strategies that will get you ahead of the pack.
The Local Rank Tracking tool that you choose should, therefore, come with the ability to identify your competitors at a local scale. SEMrush, is, again, a good example of a tools that does this. By allowing you to decode the competition’s strategies, you get afforded the chance to execute countermeasures that are designed to take you beyond their reach.
Support for a wide number of Search Engines
Although Search is dominated by Google, which commands over 70% of the market, there are other search engines out there. That is why you should choose a Rank Tracker that covers as many Search Engines as possible. The major Search Engines that can be found out there are;
- Google Maps
If you run your own Digital Marketing company and would like to have reports that are customized to reflect your brand, you should opt for local Rank Tracking software that offers White-label Reporting. White Label reporting allows you to run your own pseudo SEO agency using another company’s software.
The reports that are sent out in this regard bear your own logo. This can be useful, if you wish to run your own localized SEO business. All of the companies that are in the table at the top offer varying degrees of White-label reporting.
Get Going Now!
Network Bees has, over the past year or so, tried out a seemingly endless range of rank tracking software. From what we have been able to find out during our tests, the ones that are in the table above excel in terms of local rank tracking. We need not repeat that knowing your performance at both local and global levels is important in the formulation of precisely targeted SEO strategies.