Must Have SEO Tools for Digital Marketing Professionals
Tying to keep track of all the metrics, as far as Search Engine Optimization is concerned, can be tricky. That is particularly the case if you are dealing with multiple websites. It is essential, therefore, for Digital Marketing executives across the globe to find and use good SEO tools that help bring everything together in a way that is easy to understand.
We, at Network Bees, have, over the past few months, sampled quite a number of the Search Engine Optimization tools that are out there.
Based on our experience, and on the feedback that we have received from our readers, we feel confident in naming SEMrush as the best all-in-one SEO suite that can be found anywhere in the world.
Why Network Bees Recommends SEMrush
SEMrush is one of the few companies out there that provide an all-in-one suite of all the tools that you need to launch, monitor and revise your SEO campaign. This has become particularly important, considering the fast paced nature of digital connectivity.
Those who wish to stay on top have to find all the information that they need, not only to get off the ground in terms of Search Engine Optimization, but also to stay on track while, where necessary, make revisions.
There is also the need to identify and keep track of the competition. SEMrush makes this possible, by providing three areas of focus to those who are seriously considering having an impact, as far as SEO is concerned.
Here are some of the reasons why we, at Network Bees, believe that SEMrush has some of the best SEO tools that you will be able to find anywhere out there;
Competitor Analytics Reports
Those who have been in Digital Marketing, for any given stretch of time, probably understand how important it is to keep track one’s competitors. In fact, we, at Network Bees, will be bold enough to say that Search Engine Optimization is all about keeping sight of one’s competitors. You need to ask yourself, in this regard, the following questions;
- Who are my competitors, in organic traffic, for my chosen keywords?
- Who are m competitors, in paid search results?
- How well are they positioned on Search Engine Rankings?
- Which strategies are they using to dominate SERPs?
SEMrush’s Analytics Reports help you answer the above questions, and many more, by providing you with data about your competitors’ strategies in display advertising, link building and organic and paid search. Here are some of the reports on your competitors that you will be able to produce using the SEO tools that are produced by SEMrush;
- Organic Research
- Advertising Research
- Display Advertising
- Video Advertising Research
- Keyword Research
- Product Listing Ads
SEMrush has a wide range of groundbreaking SEO tools, which is another reason why we, at Network Bees, believe that this company is one of the best that you will be able to find anywhere in the world;
- Keyword Difficulty
- Domain vs Domain
- My Reports
1. Keyword Difficult
Search Engine Optimization, as many have found out, is an extremely competitive arena, which is why you sometimes need to find less trampled upon areas, if you are to have any chance of succeeding.
Targeting the most competitive keywords when you are just setting out is a mistake that is made by numerous beginners across the globe.
Keyword Difficult is one of the few groundbreaking SEO Tools from SEMrush that enable you to identify the not so competitive keywords that you can use in order to gain traction in search results.
2. Domain vs Domain
Another great thing about SEMrush is the fact that it allows you to make side by side comparisons of domains.
With this tool, you can compare as much as five domains using easy to understand visualizations that allow you to see their most common and unique keywords.
This gives you the opportunity to quickly make comparisons of your competitors’ keyword strategies, which helps you understand the nature of the work that you need to do in order to achieve a higher ranking.
SEMrush’s Projects section is where all the tools that you need in order to launch effective SEO campaigns for your site are housed. Whatever the project that you wish to embark on, you will get all the metrics that you need to get started, including information on competitors, keyword rankings and on-page health.
At Network Bees, a number of the SEO tools that we have, so far, reviewed, have suffered from a common malaise; having everything so scattered that it becomes difficult to keep track of each and every one of the important metrics.
The good thing about SEMrush is that everything that you need in order to make informed decisions is available in one place, which reduces the potential for confusion.
SEMrush offers the following cutting edge SEO features;
- Position Tracking
- Site Audit
- Social Media Tool
- Brand Monitoring
- SEO Ideas
- Backlink Audit Tool
- Organic Traffic Insights
a. Position Tracking
Position Tracking, also referred to as Rank Tracking, is one of the most important SEO functions. We have already mentioned how most people across the globe strike out, when launching their Digital Marketing campaigns, without even making the attempt to keep track of how well they are performing on various Search Engines. This type of strategy is, in most cases, doomed to fail.
Rank Tracking is how you keep sight of your objectives; by getting a glimpse into how well you are doing for your chosen keywords on the major Search Engines.
SEMrush’s Position Tracking tool allows you to track domains and keywords from any place in the world. It also enables you to discover who your local competitors are for your chosen keywords. The Position Tracking tool also gives you the ability to group keywords with tags.
b. Site Audit SEO Tool
This is another useful function that is provided by SEMrush. You can use the Site Audit tool to check the health of your website or blog. This allows you to set your priorities in terms of Search Engine Optimization, by deciding on the actions that you immediately need to take that will help improve your SEO standing. You can also track your SEO progress and find and fix hreflang errors.
c. Social Media Tool
With the ever growing role that is being played by Social Media in Digital Marketing, it is important for you to keep track of all your Social Media campaigns, while also monitoring how well your competitors are performing in this regard. This SEO tool from SEMrush allows you to visualize data, thus making it easy for you to better understand all the tracked indices.
d. Brand Monitoring
If you wish to keep track of how well your brand is doing, you can do this using SEMrush’s Brand Monitoring tool. Your reputation is important when it comes to Digital Marketing success, which is why you should always keep track of what people are saying about you. SEMrush Brand Monitoring tool makes it easy for you to keep sight of your reputation by scouring the internet and coming up with a detailed list of any instances where your name is mentioned.
e. SEO Ideas
The SEO Ideas tool is another of the many reasons why Network Bees highly recommends SEMrush to those of its readers who are looking for a good SEO tool. This tool intelligently analyzes the factors that are affecting your Google rank and gives you actionable advice based on this analysis.
With this SEO tool, your SEO campaign is no longer a hit and miss affair. It allows you to know exactly what it is that you need to do in order to achieve a higher ranking. You can use SEO Ideas to check whether or not your content complies with all SEO elements, both on and off-page.
Best of all, the SEO Ideas tool allows you to get in-depth information about the top 10 performers on Google for any of your chosen keywords.
f. Backlink Audit Tool
The Backlink Audit Tool allows you to get insights into your backlink profile, which is important in that it helps give you an idea of who is referring back to your site. This tool can be integrated into Google’s Search Console, which gives you the ability to track down even more backlinks. The Backlink Audit Tool also allows you to identify, and flag down for removal, any backlinks that may be toxic.
Plans and Prices for SEMrush’s SEO Tools
Finally, considering the amount of useful data that it tracks and provides you, SEMrush is competitively priced, beginning at $99.95 per month. Network Bees recommends this SEO company because, while it may be possible to find cheaper options out there, none of them come close to providing the kind of information that you get by using SEMrush’s many SEO tools. If you wish to try out SEMrush, you can do so by clicking on the banner below;